First Digital Ready-to-Wear Brand to on London Fashion Week Roster
Written by olucapri on May 20, 2021
Auroboros, a London-based fashion brand specialising in physical couture and digital ready-to-wear, will debut its 14-piece virtual collection, titled Biomimicry, in June. The presentation, created in collaboration with XR studio Ryot, will enable viewers to follow a live model dressed in the garments as they transform in real time.
With support from DiscoveryLab in partnership with Tony & Guy and the British Fashion Council, Auroboros will become the first fashion brand to present a solely digital collection at a major international fashion week. The collection will be available to purchase online after the show.
